The problem is, there is just too much noise.
Kids today are bombarded to make life choices constantly
SOCIAL MEDIA POSTING-GANGS
Just to name a few.
Many of these life choices are dangerous
Most are life changing
Some are deadly
Our products get picked up, used, and shared
they spark conversations
they remind kids about the dangers of bad choices
and encourage the good ones.
Which is a good thing.
Because research tells us we need to hear something
at least 7 times for it to sink in...
and SO MUCH is riding on this sinking in.